3 Social Media Tips to Consider for Your Business

When it comes to owning a business, one thing is for sure: it is highly imperative that you look into each and every new trend. One current trend that is undoubtedly popular these days is social media. Practically everywhere you go you will find people who are on their smartphones updating their statuses or browsing through multiple images on Instagram.

Maurice Bouri, son of Alex Bouri, the founder of Seament knows that operating a business is not always easy. However, like most other business owners, Maurice Bouri knows about the many advantages of social media.

If you are a business or you are affiliated with one, you probably are already aware of how beneficial social media can be for your company. If you decide to take on social media initiatives on your own, then make sure to follow some of the most helpful strategies and tips for the industry.  

1. Decide upon a consistent posting strategy.

• When you have come up with a very consistent posting strategy, you will notice that your customers and followers will tune in more to particular days to see if you have updated your social media platforms. This gives your customer and follower base a sense of consistency. 

2. Determine which social media platforms you want to use. 

• What social media platforms do you want to use? Each different platform has a specific method. For example, Twitter is only 140 characters long if you want to create a status, so perhaps having a Facebook account (where you can write more) might come in handy. A LinkedIn account can also assist you if you wish to reach more professional audiences. However, you could always use multiple social media platforms; just make sure that you have the extra time.

3. Start contests, create special offers, and consider sweepstakes.

• Nothing will inspire an audience like getting the chance to enter a contest to win $500. If you could win $500, then wouldn’t you enter the contest? If you have something promotional to offer your customers, such as a gift card to your retail store, you can expect your customers to respond. 

These are only three social media tips to consider if you own a business or are associated with one. These tips should help you out quite a bit in producing excellent social media. 

3 Essential Tips for Dealing with Bad Employees

If you're in charge of a business, there are a few unpleasant and unavoidable things that are bound to happen. You're going to have to deal with your first big failure, you'll have to deal with the stress of running and managing a business, and, if you're lucky, you'll have to deal with the pressures of success. One of the most demanding things the average business owner will have to deal with is their own employees. 

Ideally, everybody you hire will be able to show up and do their jobs without a huge problem, but it's rare for things to go that well. Seament and other successful businesses didn't get to where they are today by hiring people who take frequent "sick" days, show up late, and resent doing their own jobs. Dealing with tough employees can be difficult, but it doesn't have to be impossible. When you're reigning in your first unpleasant employee, remember to keep these things in mind.

Don't wait for things to improve

When it comes to dealing with difficult employees, this is the biggest mistake someone can make. Nobody likes to confront people, and that includes managers. The longer you wait to confront the problem, however, the worse their behavior will be. Their bad attitude will also affect your other employees. When they notice that someone isn't doing their job, and that they also aren't seeing any consequences for it, they may start to resent that employee and your inaction.

Give concrete examples

You know how we mentioned that people don't like confronting others? The people that are usually at the other end of confrontation don't like it either. Some employees will be quick to dismiss any vague statements you make about their behavior, so make sure that you give them actual examples of how they are performing. Instead of saying that you don't like the way they talk to customers, mention that you noticed that they were very rude with a customer a few days ago. Addressing the exact behavior you don't like will let them know what they're doing wrong, and should make it simple to improve. While we're on the topic of improvement, we should mention…

Make sure they change

This may seem obvious, but many bosses make the mistake of confronting their employees with their bad behavior, and then not doing much to make sure that they change it. Sometimes, just giving them a verbal warning or talking things out isn't enough, and you have to go the extra mile to see that they improve. See if any kind of training would be beneficial, or if a schedule or shift change could help them perform their job better.