How to Go Global

With the majority of people in the world communicating via the Internet, it's becoming increasingly easy for local companies to go global. The Internet has become an amazing way to connect people through a virtual international marketplace. Mark Bouri, CEO of a global cement company, offers tips on how to take your company to the next level. Keep in mind that attempting to take on the whole world requires work and the ability to think big.

Speak Their Language

Obviously, in order to reach other countries you have to speak their language. Though English is thought of as the global language of business, people are much more comfortable speaking in their native tongues. And while you don't need to go out and purchase Rosetta Stone for every language, you should look into translating your web content into as many languages as your company can afford. There are many translation services available online, such as MyGengo.

Double Check Your Measurements 

Even after translating your web content, it's important to make sure that any currency or other measurements are in line with the target country's standards. Pounds and inches are not universal terms and will leave some site visitors confused. Further, if you have any prices on your site, these will need to be converted to the currency of the area you are trying to reach.

Change Your Banking

In order to allow for international shoppers, you're going to have to look into universal methods of payment. Credit cards are a good option, but you need to assume that not everyone you work with is going to have one or want to use it. It's a good idea to set up a PayPal account so that the companies or customers that you work with are able to transfer money from their bank accounts into yours. Ease of payment is important to clients, so make sure you aim to please.

Do Your Research
In order to be effective in the global marketplace, you must do your research and be familiar with other companies that are out there. Find out who your competitors are in each market and why they’re on the top. Come up with a unique plan for each region that will bring your company to the forefront.

To be a successful international company, you must consider the above information. Mark Bouri feels that the hard work it takes to go global is well worth the rewards.