How to Earn Authority for Your Business

Take a minute to think about a few industries.  When you think about computers and tech do the words 'Apple' and 'Google" come to mind?  Or do you think about Alexander F Bouri when you think about construction?  A flashy marketing campaign and heaps of discounts may be able to bring in a few more customers, but there is something that every business needs that money can't buy: authority.  Authority can't be earned overnight, but if you follow these steps you'll be on the right track.

Innovate

Google and Apple didn't get their success from peddling the same product to people; they became popular because they're always looking for ways to improve their products.  If you think your business could use some fresh ideas you may want to consider hiring an innovation consultant.  These consultants work with companies and marketing firms to think of ways to improve products and services.

Don't Ignore Change

Do you remember when there was a Blockbuster Video on the corner of every neighborhood?  In the 1990s they were the undisputed kings of home entertainment, but by the end of the 2000s the company was bankrupt.  Many people blame Blockbuster's failure on ignoring key market changes, and even claim that the company chose updating their services in favor of focusing on products that were unpopular with consumers.  When you notice change in your industry don't fight it, take time to figure out how change your product and services to stay in sync with popular changes.

Always Communicate

Your customers are crucial for your business' success and ignoring their opinions to focus on the opinions of CEOs and other company higher ups have the potential to lead to disaster.  Don't just focus on keeping in touch with "big name" clients, take time to reach out to your clients with a friendly phone call or a short e-mail and ask them how they're enjoying their products and services.  Your willingness to communicate and listen will keep customers happy and let you know about any things they may need.